Skip to content
Home » Strong Ideas » Uncategorized » Dealership Identity

Dealership Identity

One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a good, clean and positive image of their dealership. A positive image is important – but name awareness and recognition is at the root of any marketing plan.

The other day a dealer asked me what I thought about the logo his dealership had been using.
We all know there are only two reasons someone would ask this question…

Reason #1:  Looking for someone to say how great it looked, or
Reason #2:  Looking for someone to say it needed some work.
 

After asking how many years and millions of advertising dollars had been spent using this logo, without question, I said it was time to make a change. The logo a dealership uses becomes the most recognized symbol for the dealership. Regardless of the brand – ToyotaChevroletFordHondaNissan, etc. your name next to one of these symbols is very profound and important. If you don’t have a logo that looks great – and can be read at 55 miles per hour from 4 car lengths away, then you need to consider a change. It is never too late to adjust your logo to better show your identity.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.

Explore

Archive