The latest fad in customer testimonial and avoiding getting “hate mailed to death” on the search engines is DealerRater.com. The site is growing in popularity and more and more dealers are listing it on their websites as a 3rd party piece to show customers they have received positive feedback from customers. While we know customer testimonials will work to help this, a cheap 3rd party endorsement that comes complete with something that looks like a health department rating doesn’t hurt either.

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