With a growing number of iPhone Apps hitting the market, you may want to have your IT dept look into creating an iPhone App for your dealership. Especially if you are a highline store or have a large customer retention base from service. People are falling head-over-heels with the techno geek gadgets of today. This is one more of the latest, in a long line of things like social network pages, live chat systems and others.

Create an iApp – a few people will use it; 
probably less than 2% of your total customer base. 

But think about this:

YOU JUST PERMANENTLY PLANTED YOUR BUSINESS 
ON THAT CUSTOMER’S CELL PHONE.

How much is that worth?

Sample resources:
iPhone Development Center – Apple Developer Connection
http://developer.apple.com/iphone/

How to Create Your First iPhone Application
http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/