Every weekend all across the nation millions of people are setting their schedules…around the football schedules for high school, college and the pros. And without fail, your market is going to have one or two weekends this season where scheduling a sale event at your dealership is a futile effort to stir up traffic.

On the flip side of the coin, there may be a weekend where the local favorites are on the road or have a cupcake game that literally ‘opens’ up a day of shopping for these football fanatics.