May 10, 2017
This message was taped on the inside of a toolbox from a dealership that I saw in the final stages... Read More »
Category: Uncategorized - Page 5
Over 4.5 Million Dollars of Added Value
May 9, 2017
Sure, anyone can negotiate a 15 second added value TV spot that runs at 2:00 AM, but NO other automotive... Read More »
Lead Your Customers
May 5, 2017
There are two kinds of customers on the Internet. One is trying to decide what they want and the other... Read More »
Facebook Remarketing
Apr 6, 2017
Now that we have your attention on the seriousness of Facebook marketing from last month’s newsletter, this is how you... Read More »
The Three Click Myth and Improving Website Usability
Apr 4, 2017
Over the last several weeks, I’ve had more than a few conversations about website engagement, usability and conversion optimization. A... Read More »
A Consistent, Strong Message Can Set You Apart
Mar 23, 2017
In a digital world with high competition, it can be difficult for dealers to differentiate themselves. It’s important to study... Read More »
YouTube Looks to Change Where You Watch TV
Mar 16, 2017
YouTube is taking the next steps to being a complete content provider with the announcement of a live TV service.... Read More »
Making Ordinary be EXTRAORDINARY
Mar 10, 2017
I’m on a mission today to discuss a plan for a sizable dealership group to change their process for monthly... Read More »
It’s Not Your Kids’ Facebook Account
Mar 9, 2017
Last month, while traveling in New Jersey, I stopped at a McDonald’s for a “healthy” power lunch. Car guys and... Read More »
Use Adwords Price Extensions To Set You Apart
Mar 3, 2017
Strong Automotive Merchandising is continuously looking for new tools to reach potential customers through digital outlets. Our goal is to... Read More »Get Live Industry Insights
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