Feb 1, 2018
I had a dealership step away from their traditional advertising on television last September. They had a long-running television presence... Read More »
Category: Uncategorized - Page 3
Why “Set It & Forget It” is Detrimental to Your Digital Marketing
Dec 22, 2017
While searching online for a local company during the week before Christmas, I was shocked to see a paid search... Read More »
Facebook: Pay to Play
Nov 28, 2017
Facebook is a tremendous tool for the automotive industry. For years, Facebook allowed you to reach and engage your fan... Read More »
Nielsen vs. comScore – Competition in Media Measurement
Nov 6, 2017
There’s a new television and cable ratings system giving ratings giant Nielsen a run for its money – comScore. In... Read More »
The 3 P’s for a Strong Finish | Year End 2017
Oct 31, 2017
Can you believe that 2017 is almost over? The year is rapidly coming to a close and it’s been quite... Read More »
Google | To Spend or Not to Spend?
Oct 23, 2017
When it comes to online advertising Google knows what it’s doing. If you really want to make an impact with... Read More »
Modern Day Window Shopping
Oct 13, 2017
I do most of my shopping online. As busy as I am, it’s easy for me to skip the mall... Read More »
Digital Conflict of Interest
Oct 5, 2017
Last month, I saw one of the most disturbing things in recent memory in digital automotive advertising. Multiple dealerships are... Read More »
You Like Me, You Really Like Me!
Oct 4, 2017
The age of Facebook has made a tremendous impact on the way businesses interact with potential and returning clients. Through... Read More »
Coming Soon: Three Enhancements to Boost Your Display Marketing
Sep 13, 2017
There are many advancements that we are currently testing that will benefit you and your dealership. Let me tell you... Read More »Get Live Industry Insights
