Category: Uncategorized

The Conquest Marketing Guide

Feb 10, 2020

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Jan 16, 2020

At the start of 2020, auto manufacturers find themselves sharing a promising vision: the electric pickup truck. Even though Tesla... Read More »

Jul 22, 2019

John Paul is featured on Birmingham’s iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

May 28, 2019

BIRMINGHAM, Ala., May 24, 2019 – This spring, John Paul Strong, owner of Strong Automotive Merchandising (SAM), earned a Certificate... Read More »

Dec 20, 2018

Winning an award is about more than fame and glory. It’s a representation of months’ – sometimes years’ – worth... Read More »

Oct 15, 2018

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was... Read More »

Aug 16, 2018

Today’s consumers expect their interactions with your dealership to be faster, easier, and more seamless than ever before. And why... Read More »

Jul 26, 2018

Any automotive dealer who was around in the late ’80s to early ’90s remembers Don’t You Buy No Ugly Truck. The tier... Read More »

Jul 10, 2018

[Update: STRONG no longer offers ringless voicemail marketing due to the tactic’s evolving legality] If you’ve ever found yourself... Read More »

Jun 22, 2018

One of the biggest advantages of online publishing is that it isn’t bound to the same limitations as its printed... Read More »