Category: For the Salesman

Get Rid of Last Year’s Model Quickly and Profitably

Feb 22, 2020

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

Dec 13, 2019

In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »

Oct 11, 2019

The automotive industry has become contested ground as the state of California and the federal government fight to dictate essential... Read More »

Oct 4, 2019

While the launch of the iPhone 11 has generated buzz among Apple users, its new operating system poses a challenge... Read More »

Sep 26, 2019

Car salespeople have long suffered from something of an image problem. That is, their long-held reputation for being shady, dishonest,... Read More »

Sep 18, 2019

When a car shopper enters the market, they’re not just looking for the right vehicle. They’re also searching for the... Read More »

Sep 13, 2019

Everyone in the automotive industry breathed a sigh of relief when it was recently announced that planned tariffs on imported... Read More »

Jun 21, 2019

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want... Read More »

Apr 5, 2019

Why Focus Groups of One Person Waste Large Amounts of Money Trying to make decisions about your digital advertising investment... Read More »