Category: For the Marketer

Dealership Has 75% of Population as Facebook Fans

Mar 12, 2020

Social media engagement is one of the key elements of success for a modern, comprehensive marketing strategy. If your dealership... Read More »

Are Political Ads Hurting Dealerships on Local TV?

Mar 9, 2020

It’s easy to get fed up with the barrage of political ads during election season. No one, however, feels the... Read More »

The Boomer Consumer

Mar 5, 2020

In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers. Each has its defining... Read More »

Could Streaming Service Overload Push Viewers Back to Cable?

Mar 2, 2020

Over the past decade, there has been a battle between traditional cable services and online streaming subscriptions. At first, there... Read More »

Is the Sales Funnel Dead in Automotive?

Feb 24, 2020

You’ve heard it said that change is the only constant. It’s as true in the advertising industry as it is... Read More »

Why Facebook Scrapped Plans for Ads on WhatsApp

Feb 12, 2020

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Feb 7, 2020

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

How To Rank With Google’s BERT Algorithm Update

Jan 14, 2020

Have you heard about Google’s latest update to their search ranking system? It’s called BERT, and if Google is correct... Read More »

How to Not Lose Car Sales in an Election Year

Jan 6, 2020

For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »