Mar 9, 2020
It’s easy to get fed up with the barrage of political ads during election season. No one, however, feels the... Read More »
Category: For the Marketer
Dealership Has 75% of Population as Facebook Fans
Mar 12, 2020
Social media engagement is one of the key elements of success for a modern, comprehensive marketing strategy. If your dealership... Read More »
The Boomer Consumer
Mar 5, 2020
In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers. Each has its defining... Read More »
Could Streaming Service Overload Push Viewers Back to Cable?
Mar 2, 2020
Over the past decade, there has been a battle between traditional cable services and online streaming subscriptions. At first, there... Read More »
Is the Sales Funnel Dead in Automotive?
Feb 24, 2020
You’ve heard it said that change is the only constant. It’s as true in the advertising industry as it is... Read More »
Why Facebook Scrapped Plans for Ads on WhatsApp
Feb 12, 2020
In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »
Our Secret to Keeping Ad Agency Turnover at 12 Percent
Feb 7, 2020
Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »
How Gender and Age Affect Dealership Service Center Profits [STUDY]
Jan 30, 2020
Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »
How To Rank With Google’s BERT Algorithm Update
Jan 14, 2020
Have you heard about Google’s latest update to their search ranking system? It’s called BERT, and if Google is correct... Read More »
How to Not Lose Car Sales in an Election Year
Jan 6, 2020
For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »Get Live Industry Insights
