Jan 8, 2020
How is your service department currently thinking about recall work? Is it viewed as a drain on time and resources,... Read More »
Category: For the Manager - Page 2
How to Not Lose Car Sales in an Election Year
Jan 6, 2020
For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »
How to Improve Returns from Your Service Department
Dec 23, 2019
The second annual Automotive News Fixed Ops Journal Forum was held on November 13, 2019, in Orlando, FL. Attendees gained... Read More »
Can Online Prices Scare Away Automotive Shoppers?
Dec 16, 2019
It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential... Read More »
What Dealers Can Learn from Tesla's Truck Unveiling
Dec 13, 2019
In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »
What Online Search Reveals About Shopper Behavior
Dec 5, 2019
Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While... Read More »
Fact vs. Feeling: Letting Data Drive Your Business
Nov 27, 2019
When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of... Read More »
Automotive Highlights From IBM’s 2030 Report
Nov 20, 2019
We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s... Read More »
How To Tie Paid Search Into Automotive Holiday Marketing
Nov 13, 2019
The way drivers shop for cars today is very different than how things worked just a few years ago. With... Read More »
How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales
Oct 29, 2019
Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.... Read More »Get Live Industry Insights
