Dec 16, 2019
It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential... Read More »
Category: For the Manager - Page 2
What Dealers Can Learn from Tesla's Truck Unveiling
Dec 13, 2019
In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »
What Online Search Reveals About Shopper Behavior
Dec 5, 2019
Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While... Read More »
Fact vs. Feeling: Letting Data Drive Your Business
Nov 27, 2019
When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of... Read More »
Automotive Highlights From IBM’s 2030 Report
Nov 20, 2019
We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s... Read More »
How To Tie Paid Search Into Automotive Holiday Marketing
Nov 13, 2019
The way drivers shop for cars today is very different than how things worked just a few years ago. With... Read More »
How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales
Oct 29, 2019
Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.... Read More »
How To Get Used Car Inventory Without Going To Auction
Oct 21, 2019
Smart automotive dealers know the importance of having an extensive and diverse used car inventory. In the current sales climate,... Read More »
Should You Scale Back Marketing For Fall And Winter?
Oct 15, 2019
The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their... Read More »
California Continues Promoting Clean Cars Despite Government Pushback
Oct 11, 2019
The automotive industry has become contested ground as the state of California and the federal government fight to dictate essential... Read More »Get Live Industry Insights
