Safford Hyundai of Springfield was a relatively new point when they came to us and were struggling with consistency. The bottom line – they weren’t making any money. We put together a full-scale strategy to include a wide range of digital and social marketing combined with a consistent cable TV presence and owner body communication. STRONG then submitted a co-op request to Hyundai for additional funds in support of the plan.
A multi-level strategy was required. Safford Hyundai of Springfield is located within the Washington DC DMA, a very expensive media market. The marketing plan would need to be strategic and diverse, and capable of appealing to 4 distinct target groups:
Within the first 6 months of our partnership, they were turning a monthly profit. Fast forward to our second year together, and they will more than double total profits from the previous year.