Hendrick Chevrolet is located in Naples, Florida. Naples is a well-educated, affluent market where a high-performing website is critical to success.
Hendrick Chevrolet of Naples (HCN) was not sufficiently converting traffic on its website. Increasing conversion rates can save you money on ad spend. Increasing leads is easier than increasing sales and can increase the efficiency of traffic. STRONG’s primary challenge was to get HCN’s website performing
Using STRONG’s proprietary website audit process, several areas for improvement were identified:
STRONG carefully reviewed sales history to target the most important zip codes. We used bid modifiers to place those as premiums for our keyword bids. STRONG worked with Google and Hendrick corporate to experiment with the latest advances in search ads. STRONG restructured HCN’s campaigns to carefully target the customers at the moment they were most likely to convert. History was reviewed to see exactly which models, search terms, and zip codes were the most likely to convert and increased the bids for those specific terms.