Carnival Atmosphere

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Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on:

SCOREBOARDS, LIGHTS, PLAYERS, FOOD, VENDORS, SOFT DRINKS, ANIMALS…

If you run a dealership and are sitting around wondering what the next couple of months will be like. You may want to consider getting back to a carnival atmosphere. It doesn’t have to be as crazy as a donkey jumping off a high dive. But you already have a lot of the items listed above that made any good baseball game or circus fun.

BALLOONS.
Put out the balloons – not just one on every car, but one on every car – 100 at the entrance gate and 25 at each entrance to the showroom.

FOOD.
This is America, not France. WE LIKE TO EAT. Get the grill, hot dog vendor… hell – be different and call the funnel cake trailer once a month, call the ice cream man for the kids. I know Jim Moran would applaud the ice cream tactic.

LIGHTS.
If you don’t own a pair of search lights, then rent a pair – turn them on now that it gets dark at 5pm.

SOFT DRINKS.
A little hint: Buy enough caffeinated products that the customers get wound up and your sales people do to (even an ad agency performs at 120% when you have an endless supply of Red Bull).

VENDORS.
When was the last time you asked your truck box vendor or spray-in bed liner vendor to set up and do a demonstration at your dealership on a Saturday?