Honda Dealer Advertising
Honda uses blog to build buzz and shape message for new Honda Insight according to Automotive News.
The goal for this execution is not to be a pushy message, rather than introduce the product, answer questions and “share” information with potential buyers. Did you ever think a manufacturer would want to share with a consumer? But Honda sees an opportunity to connect in a way that automakers have not ventured out to in the past. As I have learned with my blogging efforts, you learn just as much about what people want to hear as you tell them what you want to hear. Honda is more than likely using this blog, if I had to guess as a forum to read the hearts and minds of the potential Insight market. Not a bad way to learn. Oh yeah – it’s cheap too.
Blogs can be effective marketing tools if they are used for information sharing and not to ram or blast unwanted information down a customer’s throat.