SVMS U-Shaped Funnel

Posted:
Oct 12, 2022

Prediction: 50K Replacement Vehicles Needed After Hurricane Ian

Posted:
Sep 29, 2022

Back in August of 2004, Hurricane Charley made landfall as a Category 4 with 150 mph winds, and on Wednesday,... Read More »

The Importance of Authenticity in Advertising

Posted:
Sep 27, 2022

If you’ve heard it once in this business, you’ve heard it a hundred times: “The key to successful marketing is... Read More »

Gen Z Despises Ads - How Do You Reach Them?

Posted:
Sep 16, 2022

Gen Z may be the teenagers of today, but there’s no denying they are the car buyers of tomorrow. With... Read More »

Americans Buy More Luxury Vehicles

Posted:
Sep 9, 2022

News Roundup – September 9, 2022   Americans Buy More Luxury Vehicles Than Ever Before The Wall Street Journal reports... Read More »

Both Sides of the U

Posted:
Sep 2, 2022

Understanding the New Buyer’s Journey If you started working in car sales today, you’d hear industry vets insisting that this... Read More »

Bringing EVs to the Masses

Posted:
Aug 25, 2022

The automotive industry has thoroughly embraced electric vehicles (EVs) as the future of personal transportation. And while the parts are... Read More »

The Future is Bright for Automotive Sales

Posted:
Aug 17, 2022

It’s a fact: Consumer spending has slowed down as of late. However, that’s not to say that people are not... Read More »

Dealers Weigh in on the Economic Outlook

Posted:
Aug 5, 2022

News Roundup – August 5, 2022   Dealers Prepare for the Future of the Economy Auto sales in the U.S.... Read More »

Buick Scores Top Spot in J.D. Power Study

Posted:
Jun 30, 2022

Buick Scores Top Spot in J.D. Power Study Buick took the top spot in the 2022 J.D. Power Initial Quality... Read More »