Both Sides of the U

Understanding the New Buyer’s Journey If you started working in car sales today, you’d hear industry vets insisting that this... Read More »

Bringing EVs to the Masses

The automotive industry has thoroughly embraced electric vehicles (EVs) as the future of personal transportation. And while the parts are... Read More »

The Future is Bright for Automotive Sales

It’s a fact: Consumer spending has slowed down as of late. However, that’s not to say that people are not... Read More »

Dealers Weigh in on the Economic Outlook

News Roundup – August 5, 2022   Dealers Prepare for the Future of the Economy Auto sales in the U.S.... Read More »

Buick Scores Top Spot in J.D. Power Study

Buick Scores Top Spot in J.D. Power Study Buick took the top spot in the 2022 J.D. Power Initial Quality... Read More »

GM and Ford Take on Tesla

GM and Ford Compete to Beat Tesla The rivalry between American automakers General Motors and Ford is longstanding. With the... Read More »

Ads Are Coming to Netflix - What to Expect

Netflix was the first streaming service that many TV viewers experienced. As competitors have cropped up over the past few... Read More »

What to Expect With Google Analytics 4

Marketing without analytics is like throwing business cards into the wind and hoping they’ll land on a buyer. The industry... Read More »

Americans Embrace Road Travel Despite High Gas Prices

News Roundup – June 3, 2022   J.D. Power Survey: More Buyers ‘Very Likely’ to Consider EVs The percentage of... Read More »

High-Mileage Vehicles Show Selling Opportunity

News Roundup – May 20, 2022 Franchised Dealers Profit on ‘Very High-Mileage’ Used Vehicles High-mileage vehicles, once considered less-than-spectacular purchases,... Read More »