Decade in Review: Next Day Traffic's 10-Year Anniversary

Ten years ago, John Paul Strong sat down to pen the very first words of Next Day Traffic. It was... Read More »

Why Dealerships Struggle to Keep Millennial Workers

Every couple of decades, a new generation enters the workforce, bringing with it a new set of values, expectations, and... Read More »

Ignoring Your Co-Op Claims Can Cause a Six-Figure Loss

Advertising can get expensive, there’s no arguing that. To offset some of that expense, manufacturers may offer reimbursement for certain marketing... Read More »

How Facebook Uses Artificial Intelligence to Create More Leads

Artificial intelligence (AI) may sound like something out of a science fiction film, but the truth is this powerful technology... Read More »

States with the Highest and Lowest Cost-Per-Click for Search Ads

Just like the cost of living and average income per capita, the price of pay-per-click (PPC) ads varies from state... Read More »

Guide to Advertising During Football Season

Football season brings with it memories of tailgating, pigskins and autumn cookouts. For auto dealers, though, it can also mean... Read More »

Adding Custom Sitelinks For Labor Day Sales

It’s that time again. Summer is winding down, but before the heat moves on, it’s time to finish on a... Read More »

Strong Beats Auto Industry Click-Through Rates by Nearly Triple

It’s great to be up-to-par on industry averages, but there’s nothing like blowing those numbers out of the water. In... Read More »

The Age of Assistance & Modern Consumer Expectations

Today’s consumers expect their interactions with your dealership to be faster, easier, and more seamless than ever before. And why... Read More »

Geofencing Your Competitors to Collect More Leads

Big Brother may be watching, but that doesn’t mean you can’t use him to your advantage. Location-based marketing is here,... Read More »