How Investing in Resources Pays Off in Productivity

When it comes to upgrading your company or dealership’s resources, it can be hard to get past the shock of... Read More »

I Don’t Stop When I’m Tired. I Stop When I’m Done

  Have you ever been in the gym and thought to yourself, “I’m tired – it’s time to stop”? But... Read More »

Bot Traffic: What It Means for Your Site

Robots may get a bad rap in dystopian fiction, though in real life, they are incredible allies. Robots help us... Read More »

Black Friday Advertising Guide

While most dealerships aren’t opening up at midnight, it doesn’t mean car dealers won’t take advantage of the Black Friday... Read More »

Dealer Goal for 2019: Don’t Let Tech Trip You Up

It’s easy to get caught up in the latest trends. But before you trade in your truck for a hoverboard,... Read More »

IGTV: Advertising's Place in Instagram's New Video Platform

We knew that supplanting Snapchat was one of Instagram’s top priorities. Now, it seems that another social network is on... Read More »

Premium Video Ads in Today's Consumer Living Room

Cable TV is a hot topic for debate. Some advertisers are worried about reaching audiences via traditional television networks. The good... Read More »

Measuring Store Visits with Google

What it is The ultimate goal of any automotive ad campaign is to drive traffic. Google’s conversion tracking promises to... Read More »

Facebook Lead Ads: A Seamless Way to Collect Prospects

As an automotive dealer, getting more leads is always a top priority.   People are becoming more selective about the... Read More »

Tips from Lot Pop on Used Car Merchandising

There are plenty of dealers that blame V-Auto for costing them vehicle gross. But while attending the Lot Pop Dealer... Read More »