Measuring Impact: Are Your Efforts Affecting the Bottom Line?

Posted:
Feb 13, 2019

We all want to get more done. But to truly work smarter, you have to do more than optimize your... Read More »

How Carvana and Online Car Buying Will Affect Dealerships in 2019

Posted:
Jan 30, 2019

Online commerce is disrupting industries at every turn. While some shoppers will always prefer brick-and-mortar stores, a growing number of... Read More »

Stop Wasting Time with Hashtags for Social Media Marketing

Posted:
Jan 22, 2019

Hashtags are nothing new. They were born in the Twittersphere in 2007 and have since taken social media – and... Read More »

How Giving Back Affects Your Business

Posted:
Jan 8, 2019

Corporate responsibility is an ever-growing trend. In fact, many consumers now see it as a necessity. Giving back doesn’t just... Read More »

Case Study: How One Campaign Penetrated 85 Percent of U.S. Markets

Posted:
Jan 3, 2019

Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is... Read More »

A Win This December

Posted:
Dec 20, 2018

Winning an award is about more than fame and glory. It’s a representation of months’ – sometimes years’ – worth... Read More »

Media Trends to Watch in 2019

Posted:
Dec 17, 2018

There’s a big shift going on in the media landscape. Broadcast television has been the standard for decades, but now... Read More »

The Relationship Between SEO and PPC + How They Benefit One Another

Posted:
Dec 13, 2018

Dealerships may be using either SEO or PPC, or they may be using them together, but I still find it... Read More »

The Basic Anatomy of a Landing Page

Posted:
Dec 6, 2018

Enticing customers to click on an ad is only the first step in converting an online shopper. If you don’t... Read More »

End-of-the-Year Selling Tips

Posted:
Dec 5, 2018

Why is the last month of the year the best month of the year? It’s because December, and more precisely... Read More »