Measuring Impact: Are Your Efforts Affecting the Bottom Line?

We all want to get more done. But to truly work smarter, you have to do more than optimize your... Read More »

How Carvana and Online Car Buying Will Affect Dealerships in 2019

Online commerce is disrupting industries at every turn. While some shoppers will always prefer brick-and-mortar stores, a growing number of... Read More »

Stop Wasting Time with Hashtags for Social Media Marketing

Hashtags are nothing new. They were born in the Twittersphere in 2007 and have since taken social media – and... Read More »

How Giving Back Affects Your Business

Corporate responsibility is an ever-growing trend. In fact, many consumers now see it as a necessity. Giving back doesn’t just... Read More »

Case Study: How One Campaign Penetrated 85 Percent of U.S. Markets

Every so often, an advertising campaign comes along that is so successful it surprises even its own creators. That is... Read More »

A Win This December

Winning an award is about more than fame and glory. It’s a representation of months’ – sometimes years’ – worth... Read More »

Media Trends to Watch in 2019

There’s a big shift going on in the media landscape. Broadcast television has been the standard for decades, but now... Read More »

The Relationship Between SEO and PPC + How They Benefit One Another

Dealerships may be using either SEO or PPC, or they may be using them together, but I still find it... Read More »

The Basic Anatomy of a Landing Page

Enticing customers to click on an ad is only the first step in converting an online shopper. If you don’t... Read More »

End-of-the-Year Selling Tips

Why is the last month of the year the best month of the year? It’s because December, and more precisely... Read More »