Why Google+ Was a Fail

It’s common for things on the internet to come and go. It’s the place of short-lived glory, after all. But... Read More »

Anecdotal Evidence

Why Focus Groups of One Person Waste Large Amounts of Money Trying to make decisions about your digital advertising investment... Read More »

Survey Shows Car Buyers Aren't Afraid of the Next Recession

It’s hard to forget the Great Recession. From 2007 to 2009, stores shuttered, sales slumped, and unemployment became a scary... Read More »

Our Secret to Securing $9.4 Million in Added Value

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers... Read More »

Media Trends for 2019: Takeaways from AdExchanger's NYC Conference

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of... Read More »

Two Secrets to Increasing Dealership Profit

Whether you’re struggling or doing just fine, every dealer is interested in making more money. Dealerships are complex operations. And... Read More »

The Ad Sells the Click, Not the Car

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up.... Read More »

Gain Followers with the Instagram Nametag Feature

For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram... Read More »

Claiming Phantom Listings for Your Dealership on Google My Business

You may have never heard of phantom listings, but that doesn’t mean they don’t exist for your dealership. They sound... Read More »

One of CarMax’s Many Secrets

Nobody can argue with the success CarMax has had in becoming the best-known franchised used vehicle retailer. It’s sometimes mind-boggling... Read More »