Why You Can't Google Yourself and See Your Ad

When your company launches a new search ad, it’s only natural to be excited.   This is especially true if... Read More »

An Interview with John Paul Strong

John Paul is featured on Birmingham’s iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

3 Management Tips Every Dealership Leader Should Know

Finding good dealership employees can be tough.   Once you find them, the last thing you want to do is... Read More »

How to Leverage All the Data You Have at Your Dealership

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles,... Read More »

3 Marketing Strategies That Resonate with Hispanic Customers

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market... Read More »

Can You Really Buy a Car Online?

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want... Read More »

This is How You Position a Dealership as #1

SKIM IT – Customers prefer dealerships they can relate with. – Keep your marketing messages consistent to make customers trust you.... Read More »

Paid Search: Adjusting Once a Day Won't Cut It

Many dealers are now spending more money on Google Paid Search than they do on any other item in their... Read More »

John Paul Strong Completes Program at Harvard Business School

BIRMINGHAM, Ala., May 24, 2019 – This spring, John Paul Strong, owner of Strong Automotive Merchandising (SAM), earned a Certificate... Read More »

Does Your Website Need to Be ADA Compliant?

Imagine someone is looking to buy a car, and they come across your website. Chances are, you have plenty of... Read More »