Our Secret to Securing $9.4 Million in Added Value

Posted:
Mar 27, 2019

Everyone likes getting a little something for free. Cajuns call it a lagniappe. Chefs call it a baker’s dozen. Marketers... Read More »

Media Trends for 2019: Takeaways from AdExchanger's NYC Conference

Posted:
Mar 19, 2019

In a month that most would call anything but exciting, Media Director Liz Elder found herself in the midst of... Read More »

Two Secrets to Increasing Dealership Profit

Posted:
Mar 14, 2019

Whether you’re struggling or doing just fine, every dealer is interested in making more money. Dealerships are complex operations. And... Read More »

The Ad Sells the Click, Not the Car

Posted:
Mar 7, 2019

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up.... Read More »

Gain Followers with the Instagram Nametag Feature

Posted:
Mar 1, 2019

For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram... Read More »

Claiming Phantom Listings for Your Dealership on Google My Business

Posted:
Feb 28, 2019

You may have never heard of phantom listings, but that doesn’t mean they don’t exist for your dealership. They sound... Read More »

One of CarMax’s Many Secrets

Posted:
Feb 20, 2019

Nobody can argue with the success CarMax has had in becoming the best-known franchised used vehicle retailer. It’s sometimes mind-boggling... Read More »

Measuring Impact: Are Your Efforts Affecting the Bottom Line?

Posted:
Feb 13, 2019

We all want to get more done. But to truly work smarter, you have to do more than optimize your... Read More »

How Carvana and Online Car Buying Will Affect Dealerships in 2019

Posted:
Jan 30, 2019

Online commerce is disrupting industries at every turn. While some shoppers will always prefer brick-and-mortar stores, a growing number of... Read More »

Stop Wasting Time with Hashtags for Social Media Marketing

Posted:
Jan 22, 2019

Hashtags are nothing new. They were born in the Twittersphere in 2007 and have since taken social media – and... Read More »