Generation Z Marketing: Should You Care About TikTok?

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time... Read More »

How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.... Read More »

How To Get Used Car Inventory Without Going To Auction

Smart automotive dealers know the importance of having an extensive and diverse used car inventory. In the current sales climate,... Read More »

Should You Scale Back Marketing For Fall And Winter?

The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their... Read More »

California Continues Promoting Clean Cars Despite Government Pushback

The automotive industry has become contested ground as the state of California and the federal government fight to dictate essential... Read More »

Are You Overlooking Your Dealership’s Biggest Profit Generator?

According to a 2017 Toyota report, the average profit margin on a new car sale was 6 percent. By contrast,... Read More »

Will Apple's iOS 13 Affect Your Sales Calls?

While the launch of the iPhone 11 has generated buzz among Apple users, its new operating system poses a challenge... Read More »

Here's Why Car Dealers Shouldn't Just Blog About Cars

The vehicles you sell are built to last for years. While that’s exactly how it should be, it means that... Read More »

Honesty Works: How The Public Perceives Car Salespeople

Car salespeople have long suffered from something of an image problem. That is, their long-held reputation for being shady, dishonest,... Read More »

A Dealer’s Guide to Recruiting Employees You Can Trust

More than products and logos, a company is defined by its people. That’s why it is essential that businesses invest... Read More »