John Paul Strong Completes Program at Harvard Business School

BIRMINGHAM, Ala., May 24, 2019 – This spring, John Paul Strong, owner of Strong Automotive Merchandising (SAM), earned a Certificate... Read More »

Does Your Website Need to Be ADA Compliant?

Imagine someone is looking to buy a car, and they come across your website. Chances are, you have plenty of... Read More »

With Media Buying, Trust Plays a Major Role

We hear a lot about the credibility of news sources these days. Terms like “fake news” and “fact check” get... Read More »

Dynamic Display Ads

Why Retargeting a Shopper with the Exact Product is a Smart Investment More and more dealerships that we represent are... Read More »

What's Really Costing Dealers Gross Revenue

One hot topic in dealerships these days is margin compression. For some, it seems harder and harder to turn a... Read More »

7 Books Every Automotive Marketer Should Read (Or Listen To)

When is the last time you read a book? Maybe it was last month. Or maybe not since your last... Read More »

Target Subprime Credit Using Facebook and Paid Search

Reach New Audiences with Special Lending Offers Not every customer has perfect credit. That’s something anyone involved in lending can... Read More »

Why Google+ Was a Fail

It’s common for things on the internet to come and go. It’s the place of short-lived glory, after all. But... Read More »

Anecdotal Evidence

Why Focus Groups of One Person Waste Large Amounts of Money Trying to make decisions about your digital advertising investment... Read More »

Survey Shows Car Buyers Aren't Afraid of the Next Recession

It’s hard to forget the Great Recession. From 2007 to 2009, stores shuttered, sales slumped, and unemployment became a scary... Read More »