Advertising During Slower Economic Times

Inflation continues to pose problems around the world, and business owners both large and small are having to check their... Read More »

How the Dealership-OEM Relationship Could Evolve

In a time of record profits for dealers, some may be wondering how long the good times will roll. The... Read More »

Demand for Super Bowl Ads Remains High

The real gamesmanship on Super Bowl Sunday isn’t played on the football field. The big game isn’t just a sporting... Read More »

Connecting With Latinx and Hispanic Consumers

Between September and October, the U.S. celebrates Latinx and Hispanic Heritage Month, and as the annual recognition comes to a... Read More »

SVMS U-Shaped Funnel

Prediction: 50K Replacement Vehicles Needed After Hurricane Ian

Back in August of 2004, Hurricane Charley made landfall as a Category 4 with 150 mph winds, and on Wednesday,... Read More »

The Importance of Authenticity in Advertising

If you’ve heard it once in this business, you’ve heard it a hundred times: “The key to successful marketing is... Read More »

Gen Z Despises Ads - How Do You Reach Them?

Gen Z may be the teenagers of today, but there’s no denying they are the car buyers of tomorrow. With... Read More »

Americans Buy More Luxury Vehicles

News Roundup – September 9, 2022   Americans Buy More Luxury Vehicles Than Ever Before The Wall Street Journal reports... Read More »