Who Reads Dealer Blogs These Days?

There is a rumor circulating in the Digital Age. And if you believe it, you may miss out on an... Read More »

How to Improve Returns from Your Service Department

The second annual Automotive News Fixed Ops Journal Forum was held on November 13, 2019, in Orlando, FL. Attendees gained... Read More »

Can Online Prices Scare Away Automotive Shoppers?

It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential... Read More »

What Dealers Can Learn from Tesla's Truck Unveiling

In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric,... Read More »

How Website Speed Affects Your Ranking And Sales

With a world of information at our fingertips, we’re accustomed to finding what we need to know in the blink... Read More »

What Online Search Reveals About Shopper Behavior

Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While... Read More »

Fact vs. Feeling: Letting Data Drive Your Business

When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of... Read More »

Automotive Highlights From IBM’s 2030 Report

We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s... Read More »

How To Tie Paid Search Into Automotive Holiday Marketing

The way drivers shop for cars today is very different than how things worked just a few years ago. With... Read More »

Google Outtakes: Leveraging YouTube In 2020 for Dealerships

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your... Read More »