Facebook Ad Rules Change in August. Are You Prepared?

Already this month, new changes to Facebook ad targeting have gone into effect. The company has removed certain targeting categories... Read More »

Nobody Buys a Car Without a Picture

Photos Affect Vehicle Views by 600%   They say you don’t buy a car without test driving it first. And... Read More »

Why You Can't Google Yourself and See Your Ad

When your company launches a new search ad, it’s only natural to be excited.   This is especially true if... Read More »

An Interview with John Paul Strong

John Paul is featured on Birmingham’s iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

3 Management Tips Every Dealership Leader Should Know

Finding good dealership employees can be tough.   Once you find them, the last thing you want to do is... Read More »

How to Leverage All the Data You Have at Your Dealership

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles,... Read More »

3 Marketing Strategies That Resonate with Hispanic Customers

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market... Read More »

Can You Really Buy a Car Online?

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want... Read More »

This is How You Position a Dealership as #1

SKIM IT – Customers prefer dealerships they can relate with. – Keep your marketing messages consistent to make customers trust you.... Read More »

Paid Search: Adjusting Once a Day Won't Cut It

Many dealers are now spending more money on Google Paid Search than they do on any other item in their... Read More »