Facebook Ad Rules Change in August. Are You Prepared?

Posted:
Aug 22, 2019

Already this month, new changes to Facebook ad targeting have gone into effect. The company has removed certain targeting categories... Read More »

Nobody Buys a Car Without a Picture

Posted:
Aug 9, 2019

Photos Affect Vehicle Views by 600%   They say you don’t buy a car without test driving it first. And... Read More »

Why You Can't Google Yourself and See Your Ad

Posted:
Jul 30, 2019

When your company launches a new search ad, it’s only natural to be excited.   This is especially true if... Read More »

An Interview with John Paul Strong

Posted:
Jul 22, 2019

John Paul is featured on Birmingham’s iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

3 Management Tips Every Dealership Leader Should Know

Posted:
Jul 19, 2019

Finding good dealership employees can be tough.   Once you find them, the last thing you want to do is... Read More »

How to Leverage All the Data You Have at Your Dealership

Posted:
Jul 9, 2019

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles,... Read More »

3 Marketing Strategies That Resonate with Hispanic Customers

Posted:
Jun 26, 2019

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market... Read More »

Can You Really Buy a Car Online?

Posted:
Jun 21, 2019

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want... Read More »

This is How You Position a Dealership as #1

Posted:
Jun 12, 2019

SKIM IT – Customers prefer dealerships they can relate with. – Keep your marketing messages consistent to make customers trust you.... Read More »

Paid Search: Adjusting Once a Day Won't Cut It

Posted:
Jun 6, 2019

Many dealers are now spending more money on Google Paid Search than they do on any other item in their... Read More »