Why Facebook Scrapped Plans for Ads on WhatsApp

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »

The Conquest Marketing Guide

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »

Top 50 Dealership Groups in the U.S.

Everyone wants their business to be on top. The fact is, though, that not every dealership or automotive group can... Read More »

Digital Tools for Acquiring Used Inventory

For decades, car auctions have remained largely unchanged. Rental car companies, captive lenders, car dealers, and commercial fleets have taken... Read More »

How Electric Trucks Will Enter the Market by 2021

At the start of 2020, auto manufacturers find themselves sharing a promising vision: the electric pickup truck. Even though Tesla... Read More »

How To Rank With Google’s BERT Algorithm Update

Have you heard about Google’s latest update to their search ranking system? It’s called BERT, and if Google is correct... Read More »

Using Recalls to Bring Work into Your Service Department

How is your service department currently thinking about recall work? Is it viewed as a drain on time and resources,... Read More »

How to Not Lose Car Sales in an Election Year

For better or worse, the 2020 election year is upon us. If the 2016 presidential race is any indication, this... Read More »