The Boomer Consumer

Posted:
Mar 5, 2020

In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers.   Each has its defining... Read More »

Could Streaming Service Overload Push Viewers Back to Cable?

Posted:
Mar 2, 2020

Over the past decade, there has been a battle between traditional cable services and online streaming subscriptions. At first, there... Read More »

Is the Sales Funnel Dead in Automotive?

Posted:
Feb 24, 2020

You’ve heard it said that change is the only constant. It’s as true in the advertising industry as it is... Read More »

Get Rid of Last Year’s Model Quickly and Profitably

Posted:
Feb 22, 2020

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

4 Reasons Not to Focus on Big Data at Your Dealership

Posted:
Feb 17, 2020

You’ve probably heard the buzzword “big data” thrown around over the last several years. What is big data exactly?  ... Read More »

Getting the Most Out of Local Sponsorships

Posted:
Feb 14, 2020

You work hard to keep your dealership in the spotlight. You run TV ads, keep up a steady stream of... Read More »

Why Facebook Scrapped Plans for Ads on WhatsApp

Posted:
Feb 12, 2020

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »

The Conquest Marketing Guide

Posted:
Feb 10, 2020

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Posted:
Feb 7, 2020

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Posted:
Jan 30, 2020

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »