The Boomer Consumer

In automotive, three generations represent the bulk of consumers: millennials, Gen X, and baby boomers.   Each has its defining... Read More »

Could Streaming Service Overload Push Viewers Back to Cable?

Over the past decade, there has been a battle between traditional cable services and online streaming subscriptions. At first, there... Read More »

Is the Sales Funnel Dead in Automotive?

You’ve heard it said that change is the only constant. It’s as true in the advertising industry as it is... Read More »

Get Rid of Last Year’s Model Quickly and Profitably

As you fill your lot with 2020’s newest arrivals, lingering 2019 vehicles can pose a problem. Last year’s inventory takes... Read More »

4 Reasons Not to Focus on Big Data at Your Dealership

You’ve probably heard the buzzword “big data” thrown around over the last several years. What is big data exactly?  ... Read More »

Getting the Most Out of Local Sponsorships

You work hard to keep your dealership in the spotlight. You run TV ads, keep up a steady stream of... Read More »

Why Facebook Scrapped Plans for Ads on WhatsApp

In 2014, Facebook acquired the WhatsApp messaging service for a hefty $22 billion. They clearly saw potential for substantial revenue,... Read More »

The Conquest Marketing Guide

A couple of years ago we wrote a post about conquest marketing, and there has been so much interest in... Read More »

Our Secret to Keeping Ad Agency Turnover at 12 Percent

Originally published on Fuel Lines Imagine finding the perfect candidate for your agency. After breezing through interviews and wrapping up... Read More »

How Gender and Age Affect Dealership Service Center Profits [STUDY]

Most dealers know that the service department is essential to feeding dealership revenue. After all, 49 percent of the average... Read More »