Everybody wants Everything – Not So Amigo

Remember the Pontiac Aztek, what about the Cadillac Catera and don’t forget the mighty little Toyota Echo. The automotive advertising world is changing more rapidly than... Read More »

Co-op Based Advertising

Being mindful of the times and the economic situation that all dealers are facing, I found myself in a dealership... Read More »

What Would You Do if the Newspaper Gave You Liner Ads for FREE?

GUESS WHAT – Somebody with a greater online presence for car shoppers already does and you may not be taking... Read More »

Are Your Sales Managers Addicted to Print?

Here’s an idea if your Managers&Sales People are “addicted to print” and you aren’t. Have your ad agency create a newspaper ad... Read More »

Community Answers the Call in Nissan Dealer's Success!

There was a sportscaster whose trademark comment was ‘I’m just telling it like it is!’ It worked for him, and it worked... Read More »

Have You Checked?

Take a minute and have your Internet Manager or Internet Salesperson show you how many visitors your website had in... Read More »

Time to Retrain on Leasing

Do not fall into the trap of thinking everything the media is saying about leasing is accurate. The latest data... Read More »

If you could only have your website do 10 things, what would they be?

In other words, if you could only have your website do 10 things,  what would they be?  1.  Efficient back-end... Read More »

Think Price Doesn’t Sell Cars? Think Again.

A Ford Dealer in a rural southern market with a small population is able to sell 40 trucks in the month of... Read More »

Create a Buying Atmosphere

On a Wednesday morning do you have your music playing, balloons in the showrooms and banners draped across the front... Read More »