Used Car Payments

Posted:
Nov 13, 2008

If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider... Read More »

Low Priced Used Cars

Posted:
Nov 13, 2008

With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used... Read More »

If You Haven't Bought Media Lately, Buy Again.

Posted:
Oct 31, 2008

2008 has proven to be a year of many things, but not a year of distressed inventory in the media... Read More »

Automotive Internet Advertising Metrics…

Posted:
Oct 30, 2008

Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever... Read More »

Pros and Cons of :15 and :30 Spots

Posted:
Oct 30, 2008

When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS... Read More »

Are Hispanics Recession Proof?

Posted:
Oct 30, 2008

In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as... Read More »

Are You Counting Yet?

Posted:
Oct 30, 2008

For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common:  Your... Read More »

Strong Moves to Use of HD Equipment

Posted:
Oct 30, 2008

The television industry is moving to HD technology (HDTV) in February of 2009.   Strong Advertising made the switch in March of 2008... Read More »

Dealership Identity

Posted:
Oct 30, 2008

One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a... Read More »

Mindless Marketing

Posted:
Oct 30, 2008

We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But... Read More »