Used Car Payments

If you choose to make a more aggressive approach to the low priced pre-owned market then one thing to consider... Read More »

Low Priced Used Cars

With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used... Read More »

If You Haven't Bought Media Lately, Buy Again.

2008 has proven to be a year of many things, but not a year of distressed inventory in the media... Read More »

Automotive Internet Advertising Metrics…

Most dealers and general managers don’t know the “terms” or what the “techno geeks” in the dealership refer to whenever... Read More »

Pros and Cons of :15 and :30 Spots

When researching pros and cons of 15-second spots versus 30-second spots, media researchers and advertisers have found the following: CONS... Read More »

Are Hispanics Recession Proof?

In the markets where Hispanics have a higher percentage of the total population, many dealers are not seeing business as... Read More »

Are You Counting Yet?

For all dealerships, regardless of the franchise and size of the Internet department, you all share one thing in common:  Your... Read More »

Strong Moves to Use of HD Equipment

The television industry is moving to HD technology (HDTV) in February of 2009.   Strong Advertising made the switch in March of 2008... Read More »

Dealership Identity

One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a... Read More »

Mindless Marketing

We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But... Read More »