Recession Advertising

A McGraw-Hill research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising... Read More »

Automotive Marketing Service

Auction Trends In talking with dealers last week, located from New York to Texas, I have drawn one conclusion about... Read More »

Used Car Success

My close dealer friend, Ronnie Watkins, told me something the other day that every dealer or owners needs to remember and... Read More »

Creating A Bang In This Market

Buying two weeks of network television with 500 rating points per week in a 4-day flight and backing it up... Read More »

The "Ten Commandments" of Sales

Never Take No For An Answer Give Value First Treat All Customers Like Family Always Tell The Truth Prospect Everyday... Read More »

Creative Sales Calls

Toyota Dealer Advertising A Toyota dealer who I was with today had his BDC manager in his office while we were having... Read More »

To Price or Not to Price

Automotive Internet Selling I came across a recent statistic that should help some dealers answer that question that has been... Read More »

Good, Better, Best!

Figures lie and liars figure! But playing with numbers can be mind boggling – like if you started by saving a... Read More »

If You Want a BIGGER Piece of the Pie – You Have to Go Where They are Serving it Up!

Automotive Advertising Is any of your advertising in January and February targeted to special finance and tax customers? What about... Read More »

Carnival Atmosphere

Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on: SCOREBOARDS, LIGHTS,... Read More »