Recession Advertising

Posted:
Jan 22, 2009

A McGraw-Hill research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising... Read More »

Automotive Marketing Service

Posted:
Jan 19, 2009

Auction Trends In talking with dealers last week, located from New York to Texas, I have drawn one conclusion about... Read More »

Used Car Success

Posted:
Jan 17, 2009

My close dealer friend, Ronnie Watkins, told me something the other day that every dealer or owners needs to remember and... Read More »

Creating A Bang In This Market

Posted:
Jan 16, 2009

Buying two weeks of network television with 500 rating points per week in a 4-day flight and backing it up... Read More »

The "Ten Commandments" of Sales

Posted:
Jan 15, 2009

Never Take No For An Answer Give Value First Treat All Customers Like Family Always Tell The Truth Prospect Everyday... Read More »

Creative Sales Calls

Posted:
Jan 14, 2009

Toyota Dealer Advertising A Toyota dealer who I was with today had his BDC manager in his office while we were having... Read More »

To Price or Not to Price

Posted:
Jan 14, 2009

Automotive Internet Selling I came across a recent statistic that should help some dealers answer that question that has been... Read More »

Good, Better, Best!

Posted:
Jan 12, 2009

Figures lie and liars figure! But playing with numbers can be mind boggling – like if you started by saving a... Read More »

If You Want a BIGGER Piece of the Pie – You Have to Go Where They are Serving it Up!

Posted:
Jan 8, 2009

Automotive Advertising Is any of your advertising in January and February targeted to special finance and tax customers? What about... Read More »

Carnival Atmosphere

Posted:
Jan 7, 2009

Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on: SCOREBOARDS, LIGHTS,... Read More »