Next Day Traffic

The Word ‘Repossession’ Resonates in the Minds of Your Customers.     With the market being flooded with foreclosures, left... Read More »

Strong puts the Flair back in the Automotive Dealerships

Mike Strong reminded a lot of dealers around the country that people like to do business where business is being done.... Read More »

Automaker Value and Quality: the Gap is Shrinking

CAMPBELL, Calif. – When it comes to providing value and quality, the competitive gap between automakers is shrinking, according to    For example,... Read More »

Impressions or Clicks?

The Greatest Fallacy of Automotive Internet Advertising Dollars.    Ok, we all know that 33% of all new car sales... Read More »

Holding Media Reps Accountable

Automotive Advertising   The question I find myself asking media vendors across the country is “are you going to be... Read More »

April Automotive Sales

The first half of April 2009 has been one of the stranger ones that I have ever seen. There are... Read More »

Lead Quality Review

The best sales leads generally come from shoppers who provide precise information to the dealership. Good leads are crucial if... Read More »

Customers - Get Them Back in the Store

Automotive Direct Mail While dealers enjoy getting a discount on their mail and making vendors bend over backwards to have... Read More »

Email Marketing – The 2 Most Important Factors to Maximize Usage

Email address collection and relevant messaging are the two most important factors to creating a great strategy that yields long-term success in... Read More »

Online Automotive Marketing

Used Car Inventory is a lot like being popular in high school. The coolest kids always have the most followers;... Read More »