Automotive Advertising - Catering to Hybrid Customers

Spring has sprung and you know what that means. Get ready for those pump passing, penny-pinching hybrid customers. Get the green... Read More »

Nissan Dealer Advertising

There has always been something that makes me wonder why Nissan customers are different than that of Honda and Toyota.... Read More »

Hiring Dealership Personnel

Automotive Advertising Without question there has been quite a bit of turn over in our industry, especially with dealership sales... Read More »

Toyota Dealer Advertising - No Addendums

Toyota Dealer Advertising Interesting concept just launched for a Toyota dealership in the Southeast. The “One Sticker Store” program reinvents... Read More »

Infrastructure Talk Means ONE Thing... Full Size Truck Demand

Automotive Intelligence Are you picking up what I am putting down? We are getting closer to April, gas hasn’t jumped... Read More »

Direct Marketing

nteresting comment from a 30-year dealer who has made millions of dollars by selling tens of thousands of cars… I... Read More »

Automotive Advertising - Value Trumps Price Among Shoppers

Consumers are not buying based on price alone. Instead they are relying more on their perception of value when deciding... Read More »

Stay Strong When Business Gets Rough

(Taken from MSNBC.com)   Your ability to handle rejection and obstacles while selling in hard times really depends on your... Read More »

Automotive Intelligence - Detroit’s Critics Just Don’t Get It

Automotive Intelligence   The article caught below my attention in the Washington Post – which I thought was a very... Read More »

Penske Automotive Named America's Most Admired Company in Automotive Retailing

Penske Automotive Named America’s Most Admired Company in Automotive Retailing BLOOMFIELD HILLS, Mich., Mar 06, 2009 (BUSINESS WIRE) — Penske Automotive... Read More »