Oct 30, 2008
The television industry is moving to HD technology (HDTV) in February of 2009. Strong Advertising made the switch in March of 2008... Read More »
Next Day Traffic Blog - Page 132
Dealership Identity
Oct 30, 2008
One of the critical elements in Automotive Advertising is dealership identity. People continually ask about items they should do to maintain a... Read More »
Mindless Marketing
Oct 30, 2008
We saw a September that was definitely’not a ‘September to Remember’. Toyota, Ford, Chrysler were all reporting that they are down between 30-40%. But... Read More »
Underestimating the Importance of Your Current Customers
Oct 30, 2008
Whether you learned it in high school economics or Harvard Business School, there is one universal principle that is the... Read More »
Failing to Identify Your Target
Oct 30, 2008
Many dealerships and their marketing partners fail because they try to tackle too many types of customers with too limited of a... Read More »
Trying to Say too Much
Oct 30, 2008
The average person is exposed to more than 2000 messages per day. ‘Message’ being defined as an advertisement. People are being subjected... Read More »
Great Time to Gain Market Share
Oct 30, 2008
With the news of dealerships closing, public companies making major changes and sales volume dropping dramatically there still is one... Read More »
Everybody wants Everything – Not So Amigo
Oct 24, 2008
Remember the Pontiac Aztek, what about the Cadillac Catera and don’t forget the mighty little Toyota Echo. The automotive advertising world is changing more rapidly than... Read More »
Co-op Based Advertising
Oct 24, 2008
Being mindful of the times and the economic situation that all dealers are facing, I found myself in a dealership... Read More »
What Would You Do if the Newspaper Gave You Liner Ads for FREE?
Oct 24, 2008
GUESS WHAT – Somebody with a greater online presence for car shoppers already does and you may not be taking... Read More »Get Live Industry Insights
