Bill Marefka boasts over 25 years of automotive advertising experience in all three tiers of the business. Bill is highly regarded in the industry for his ability to bridge the communication and technology gap between dealers and their customers, and he firmly believes that new media is key to success in today’s automotive industry. His vast experience in marketing and strategic planning provides a unique skill set to the agency and clients. Bill served as vice president of marketing/strategic planning for Intermark Group and the Gulf States Toyota account and head of Chevrolet marketing and the agency’s individual dealer division. He managed all aspects of dealer business including digital media, traditional media, broadcast production, direct mail and strategic planning.