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Automotive Search Engine Marketing

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Automotive Search Engine Marketing

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In a December 31st article from eMarketer.com
an interesting survey done by a French Survey 
company, Groupe Xerfi
, revealed the growth 
trends in online sales over the next 3 years are 
expected to almost DOUBLE from the levels 
they were at in 2007.

This chart is specifically tied to New Car Sales, 
with online sales with growth trends going from 
25% in 07 – to 40% by 2011. 

This creates a very interesting angle for the 
progressive dealers of the world who are trying 
to gain a BIGGER piece of the “market share pie” and eat it too. Everyone is learning 
the tools and tricks needed for aggressive and effective online Used Car sales, but 
how actively are you pouring through the search engines for new car traffic, building 
duplicate new car websites or landing pages, creating a greater keyword presence 
and perfecting your sales organization to handle these new car buyers?

Don’t Panic. GET TO WORK! 
The next bombastic change in our industry will be selling, delivering more new cars 
completely over the web. I mean if the French are going to do it, we should be able 
to eat them for breakfast.


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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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