A simple illustration (actually one we created back in 2006 for our dealers) to illustrate just how easy it is to create heightened levels of internet traffic. The image on the left shows how mass media drives web traffic, which ultimately turns into a call or text communication and finally leads to an appointment. The image on the right shows what a heightened search engine presence either through SEM or a Compended Blog can create for you. Internet Traffic is the cheapest to create if you know what you are doing and will make it rain hundreds of buying customers on your dealership if you treat them right.