Audi has never been know for extraordinary Tier 1 ad campaigns, but it seems they’ve found the pot of gold at the end of the rainbow with “The Challenge.”

This spot is a wink to…..I don’t know – maybe Audi’s futuristic design?  Anyway, it pits Old Spock (Leonard Nimoy) and Mercedes against New Spock (Zachary Quinto) in an Audi racing to a fancy lunch.  It’s the 4th most shared ad on YouTube for the month of May!