If you own or run a dealership you probably understand enough of the stock market, banking industry and investments to understand the following premise:
 
“Ad Dollars Are An Investment In Traffic”  
 
The money you spend will either allow you a greater return on your investment than you put in, or in some instances you could take a loss. Needless to say, you as an operator must have the mentality that you are investing money and you must measure the outcome.