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A Shortage of Confidence, Not Money

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A Shortage of Confidence, Not Money

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There was some interesting commentary today made by a dealer regarding the potential government shutdown going on in Washington D.C. While finalizing a client’s fourth quarter advertising plan today, I thought this statement was a brilliant way to summarize what is going on as it pertains to car buyers in and around our nation’s capital.

“There is no shortage of money up here; there is a shortage of confidence.”

As in 2009 and 2010, there are just as many people out there who can afford to buy a car as there was 60 days ago. The difference now is that there are less people who want to buy a car because of uncertainty in the political drama that is playing out in our nation’s capital.


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John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 100 professionals as owner and CEO of Strong Automotive Merchandising.

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