When is the last time you read a book? Maybe it was last month. Or maybe not since your last semester of college.
Whether you’re a bibliophile or someone who only reads texts and emails, these seven books are packed with knowledge every automotive marketer should have. Grab a copy in print, download via Kindle, or listen while you drive or go for a run using a service like Audible.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
In this book, the authors describe what makes a concept “sticky.” For example, readers learn why urban legends spread like crazy, while more pertinent knowledge can sometimes get lost in the clutter.
Outliers: The Story of Success by Malcolm Gladwell
If you’re someone with high aspirations and an appetite for success, then you’ll want to read “Outliers.” Renowned journalist and author Malcolm Gladwell takes a deep look into what makes high achievers different.
Top of Mind by John Hall
This book teaches readers the ins and outs of building and maintaining a brand, an essential skill for any automotive dealership.
Influence: The Psychology of Persuasion by Robert Cialdini
Few books shape a field like Cialdini’s “Influence.”
How to Win Friends & Influence People by Dale Carnegie
Carnegie’s personal development guide has been a best-seller since its debut in the 1930s. Aside from brushing up on your social skills, “How to Win Friends” will help you connect with prospects and customers better than ever.
Marketers are From Mars, Consumers are From New Jersey by Bob Hoffman
A lesser-known title, Hoffman’s book describes how marketers can become caught up in their own universe, ignoring the real needs of their customers.
Next Day Traffic by John Paul Strong
For the most definitive guide to tier 3 automotive marketing, you can’t find anything better than Strong Automotive Merchandising’s signature handbook. Learn from countless anecdotes, real-life examples, and decades of experience in an easy-to-read format. Request your free copy today.