“Black Friday” produced by Strong Automotive for Rivergate Toyota
Four more to go in the 10 most interesting spots of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.
TV COMMERCIAL #4 RIVERGATE TOYOTA
It is an understatement to say Black Friday has become one of, if not the largest commercial-filled weekends. Normally we adhere to a strict color palate for each franchise, but for Black Friday it just made sense to give the viewer as close to black-and-white as possible, and in more ways than one. From the opening fade-up through the merchandising the stark colors jumped off the screen, bold and readable. What made this even more effective was the writer’s decision to give a menu of 7 merchandising offers and each one was highly legible. For our client, the reality was black and white equaling green!