“Fire Breather” – Toyota of Plano

Finally, the #1 most interesting spot of 2014. The only criteria presented to our editing judges was to select production that stood out to them for a specific reason and then explain why.

TV COMMERCIAL #1       TOYOTA OF PLANO

Plano, TX

“Fire Breather”

Editor’s Comments:

There isn’t an editor worth the title who doesn’t love to play with fire – therefore, this qualifies as a dream spot.  It also is right up there for attention-getting visual devices because who doesn’t love that flame-blower whether it’s a circus or magic show.  It’s all about excitement and promoting a dealer event as the biggest and best, or in the vernacular at the end of a sweltering summer – the hottest!  And although we hired a professional fire-breather, the tools of our edit suite added flames wherever we could to insure a smokin’ hot sale!

Commercial:  TOP081402T