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We are an agency with one mission

Drive
Traffic to
Dealerships

Strong Automotive has over 45 years of experience as a full-service marketing & advertising agency exclusively serving the automotive industry.

We Are Strong.

WHO WE ARE

Strong Automotive is a full-service marketing and advertising agency, focusing exclusively on the automotive industry. We are located in Birmingham, AL, with a team of over 150 employees serving more than 400 dealerships nationwide. Our services range from digital marketing to direct mail, encompassing nearly every facet of modern advertising. The agency is led by John Paul Strong and remains a family company. We have one overarching goal: to drive traffic to automotive dealerships.

Our STory

WHAT WE DO

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Direct Mail

Direct mail is one of the lowest cost-per-car marketing methods. Our team delivers over 6M pieces of mail annually with a quick turnaround. We offer data mining and custom creative, plus in-house printing for the highest quality.

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Email Marketing

eCampaigns drive traffic through mass-market saturation. We send 4 email broadcasts over 2 months, targeting thousands of active web shoppers, and Google Analytics tracks progress in real-time. Geofencing allows dealers to capture data of prospects, including those who visited the lot, automotive websites, and those in-market for a car.

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Video Production

With over 7K commercials produced in the last 4 years, we use cutting-edge technology and feature-film-quality motion graphics and visual effects. Plus, our team is adaptable to client changes and offers one of the fastest turnarounds in the industry.

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Retain

Strong Automotive’s Retain platform turns anonymous visitors into verified leads with real-time data, smart segmentation, and AI targeting.

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Graphic Design

Our graphic design team creates over 100 unique concepts annually for multi-channel marketing. We produce 10K+ digital and print ads yearly to drive traffic to dealerships through polished and effective artwork, ensuring consistency across all channels.

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Digital Marketing

Our digital marketing services get results by reaching customers where they already are online. As a Google Premier Partner with a team of 40+ full-time experts, we push the boundaries of online reach through SEO, social media, and paid search.

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Modern View

Modern View is a smarter media strategy built to reach modern car shoppers where they actually watch today.

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Co-Op

We make it easy for our dealers to take advantage of manufacturer co-op dollars. Our co-op team files all necessary paperwork on your behalf, ensuring that your ads are compliant and that you receive all the funds you are entitled to. We help make the most of your co-op budget, ensuring none of your funds go to waste.

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OEM Programs

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“Since beginning our partnership with Strong Automotive, we have experienced measurable improvements across key performance indicators, including showroom traffic, digital engagement, and most importantly – sales.”

Chris Matchett
General Manager/Partner, Thomasville Toyota

“I wholeheartedly recommend them to any company seeking a dependable and performance-oriented marketing partner in the automotive sector.”

Shawn Barry
General Manager, Red McCombs Ford

“Based on my personal experience, I wholeheartedly recommend Strong Automotive to any organization seeking a reliable and effective advertising partner. They have not only earned our complete trust and confidence, but they have also played a key role in our ongoing success.”

William Farrell
President, Berglund Automotive Group

“Since they maintain close relationships with large advertising platforms like Google and Meta, we stay on the cutting edge of industry trends and are usually first to market with new campaign types and targeting opportunities.”

Alex Esteve
Vice President, Headquarter Toyota

“I would never think of leaving them for any reason because #1 – the results that we get and #2 – the level of service we get and I certainly recommend them.”

Jay Hodge
President, Jay Hodge Auto Group

“The Strong team is on top of all our marketing efforts, with sometimes daily/weekly and monthly account and digital meetings.”

Michael Speigl
Dealer Principal, Toyota of Ann Arbor, Subaru of Ann Arbor, Gallatin Ford & CDJR

“A key strength of Strong Automotive is their ability to create strategies that not only align teams but also deliver real outcomes — most importantly, driving more traffic to our store.”

Jeremy Hodge
President, Jeremy Hodge Auto Group

“I highly recommend Strong to any organization that is looking for a talented and dedicated advertising professional.”

Tom Coleman
Marketing Director, H&H Group

“Their team approach is made up of many professionals. I am also very pleased at how they listen to our needs and can customize many marketing campaigns for us.”

John Williams
Chairman/Owner, Wesley Chapel Lexus

“The Strong team has shown responsiveness and proactivity, presenting us with innovative and forward-thinking marketing strategies that have driven traffic and increased sales at our store.”

Rusty Chandler
General Manager, Bryan College Station Toyota

SUCCESS STORIES

Strong’s approach to marketing helps dealerships achieve success by providing consistency, reliability, and uniformity across all marketing channels. By building name recognition, awareness, and trust through frequent and consistent messaging and maintaining a distinct image, dealerships can increase traffic, save money, and ultimately exceed sales objectives.

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