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Everybody’s heard the song “Money Money Money.” And no, I’m not going to sing it to you.
But the equivalent of it at your dealership today is spelled “Traffic Traffic Traffic.”
A recent study out shows that consumers have gone in the last five years from visiting five dealerships before making a purchase, to now they visit less than two.
Walk-in traffic has shrunk. The share of market for walk-in traffic has shrunk. The next thing we’re going to talk about is how to get your share, to make more than your fair share of walk-in traffic to your store.
This is a series on how to make the most of the walk-in traffic at your dealership.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
