We are proud to announce our signature name Strong Automotive Merchandising. As we move into 2014 and beyond the heart of our work remains to effectively and efficiently bring our clients success on all fronts.

Why Strong?


It’s all about generating traffic. Our creative strategy centers on a process that creates next day traffic for our dealers across all forms of media. Original, persuasive and memorable creative is crafted using the leading industry tools coupled with our Strong Thinkers to bring prospective buyers into action at your dealership.

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Digital Spark

At Strong, our custom, multi-tiered Digital Spark Program pushes your website rank now while setting you up for future success. There is no magic pill and there is no single tactic that will get you there. It requires a constantly evolving process involving several components. Your digital marketing must be customized, flexible and relentless if you are going to outrank your competition.

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Direct Contact

In a world where new forms of media and avenues for reaching buyers show up every day, there’s still one way to ensure we are reaching qualified buyers for your products. We call it Direct Contact.

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Creating an effective media plan is just as much science as it is an art. Eliminating waste in media plans and providing maximum exposure on the right outlets creates the most traffic for your dealership. Strong has been entrusted with over $1.5 billion over the last three decades from manufacturers, dealer ad associations, publicly held companies and individual dealers.

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Don't Take Our Word For It:

The ads cut through the clutter. They don’t come across as your typical car ad.

- Hal Steinke, Honda of Bartlesville, Bartlesville, OK

Have seen our numbers increase year over year. Internet business is 35% plus of our total new vehicle sales.

- James Farrell, Central Florida Toyota, Orlando, FL

When we started with Strong we were holding about 15% of the market. Today we’re at about 22% of the market.

- Bruce Limbaugh, Limbaugh Toyota, Birmingham, AL

By the Numbers


STRONG produced 912 automotive TV commercials in 2013, spanning the largest markets across the U.S. including New York, Philadelphia, Washington, D.C. and Dallas.


STRONG recorded and sent 497 different radio commercials over the course of last year, spanning markets from New York City to Dallas to Washington, D.C.


STRONG made 1,684 automotive media buys in 2013 for 80 clients with each buy containing hundreds of separate negotiations.


STRONG captured 19,567,920 targeted vehicle searches in 2013.


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